Google Ads tips that help you make better decisions
Practical explanations of ad budgets, conversion measurement, AI automation, and account reliability — clear, with no unnecessary jargon.
AI Max in your Google Ads account: what changes automatically and what to do
Starting in September, some search campaigns are being moved to AI Max automatically. Learn what the algorithm takes over and what you must check.
Conversion data: what changed and how to check your tracking
What to check on your website in 20 minutes so your most important conversion data doesn't disappear from your Google Ads account.
How much does Google advertising cost: the formula, an example, and when it doesn't pay off
Calculate your ad budget based on the number of customers you want, and understand where money is most often lost.
Advertising in AI answers: what to prepare before the formats launch in Lithuania
Which campaigns could appear in AI answers, why it isn't visible in reports yet, and what is worth fixing right now.
Ads are showing less often: what ad serving limits are and how to get out of them
How to recognize Limited Ad Serving, what causes it, and which actions help your account regain full serving.